Build your brand and reach a wider audience getting a website build to promote and enchance your business. Using platforms like WordPress and Drupal you will have more control over your website.
Even with the rise for websites, don't count out desktop apps just yet. Have you app custom tailored to your business to suit your needs to maximizing efficiency and performance.
Don't worry about all the technical stuff like setting up hosting and configuring servers. Your websites will be maintain and updated to keep up with industry standards.